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Sometimes, you stumble across something that reminds you of how simple things used to be.
In a world filled with nourishing, hydrating, volumizing, cleansing, nutrition, resurrection, tear free, reparative, stimulating, revitalizing,therapeutic, silky, moisture rich, anti itch, dandruff preventing, organic, gluten free, bodifying, aloe, all natural, smoothing, deep shine, endurance, sleek, mango-coconut-vanilla infused shampoos out there…I was both shocked (and honestly, more than-a-little pleased) to notice, sticking out like a green thumb, amongst the overwhelming visual menagerie of hair care products, a tube of Prell.
In a world obsessed with new, personalized options for just about everything, how could something as simple as Prell still exist?
I mean Prell? Just Prell. When your hair is dirty, use it, and your hair will get clean. Huh? How about that?
I guess there’s (still) something to be said for doing just one thing and doing it well.
Want to learn more? Check out ClickAmericana.com
Got an example of a simple something that’s stood the test of time? Tell me about it
Say what you want about them, but Starbucks really knows how to be Starbucks. On my last visit I remembered to ask if they had any used coffee grounds that I could use at home in my compost pile. One of the baristas gleefully said “absolutely” and scurried off into the back room.
Moments later she reemerged with nifty, heavy duty bag stuffed to the brim with spent grounds. Then, folding the top over (paper lunch bag style) she tossed a handy dandy oversized sticker / label on the front to hold the closed.
Now, could they have sent me home with a generic white plastic trash bag? Of course. Would i have been just as happy to dump it’s contents onto my compost? Probably.
Will I compare the Starbucks bag with whatever container some other coffee shop sends me home with the next time I ask THEM for their old.grounds. Absolutely, and forever more.
The Lesson: There are NO small opportunities to reinforce your brand in the minds of your customers and prospects….only small-minded marketers who refuse to believe that it’s the little things – done right – that can have the biggest effect on a companies brand.
What opportunities do you take to remind your customers of why they do business with you ?