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Another informative post by the SEO content and design folks at Vital Design in Portsmouth, NH.
From where I sit, here are a few of the key takeaways from the post:
- SEO is a fluid, not static practice.
- Effective SEO writing must be treated as both art and science.
- Meta descriptions matter – to search bots and people too.
Lastly, content creators must always keep their customers in mind and create content that people will actually want to read. As I wrote about in a blog post earlier this year, many time-tested marketing fundamentals still apply when it comes to communicating online with customers and potential prospects.
If you’re not speaking the ‘right’ language that people (and search engines) are able and willing to engage with, you can have the best-est, most innovative product/solution ever invented…that no one will ever want to learn about.
Content creators would do well to develop what Ted Levitt calls The Marketing Imagination , otherwise they risk wasting too much time writing words that will never be read – let alone Liked, Shared or Tweeted – increasingly, the currency and most important standard of measure for anyone born after 1984.
So it seems that just like love and oxygen, when you try to stuff too many SEO keywords into a page, you’ll get too high (to the point where the Google gods will penalize you because you appear desperate for visitors), still, install too few and your web presence will surely wither and die on the vine.
As with all things, finding balance is the only winning approach.
Source: Why the Best SEO Strategy Can Fail | Vital Design – Chuck McMahon, Director of Communications at Vital Design.
View more blog posts written by Chuck here.
In a word, YES. Hugely, actually.
The first step in any SEO project should be to explain to the client that SEO will be the last step in the process.
Learn how – and why – you should (1) personify both Google and your own website and (2) consolidate different business segments, products or services online under a single umbrella. Then use SEO best practices to guide visitors to the specific landing page that best matches their needs at that moment.
“…look at Google as you would a consumer….this is really how Google sees itself anyway. Google tries as best it can to support sites where it feels user experience will be the most informative and consistent across the board.”
Looking to improve search engine optimization (SEO) and search engine ranking for your company? Here’s what happens when you lack strong brand architecture.