Sustainably Yours, Tim King. Marketing Writer | Communications Specialist

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Whoopie Pies Bake Up Big Business For This Maine Company | OPEN Forum

Whoopie Pies Bake Up Big Business For This Maine Company | OPEN Forum.


ReVision Heat & Garbage to Garden Generate Sustainable Local Partnership

I’m glad that these two forward thinking companies have figured out a way to work together. They each take on very different problems of our modern – throw away society, but every little bit helps. Check it out:

Green is Good.

ReVision Heat and Garbage to Garden Generate Sustainable Local Partnership.

Chris Brogan: Owners and Marketers are Two Very Different Things

Owners and Marketers are Two Very Different Things.

Check out Chris Brogan’s take on an idea that I’ve been driving home since the days of the .com Bubble. He talks about the importance of generating revenue with your (social media) marketing efforts.

You can’t pay your rent with “clicks” or send your kid to college because you have 379 Facebook friends and a network of 682 colleagues on LinkedIn.

At the end of the day, if you haven’t directed prospects to actually do something – download, purchase, vote, recommend – then you are simply running a message board, not a business.

How do you get prospects to take the next step ? Share your ideas below.


Both the Tortoise and Hare have something to share.

Depending on the type or size of your business, the meaning of the word ‘fast’ can vary greatly.

For a start up or entrepreneur, especially one in the digital/mobile environment, fast could mean accomplishing something in a matter of days, hours or minutes. On the other hand, to a large corporation, fast could mean successfully tackling an issue or developing a new product in weeks, months or even years.

Big business and small businesses have different priorities and different approaches, but could they also learn from each other?

A good analogy can be drawn from Aesop’s fable about The Tortoise and the Hare. While the Tortoise seems to take forever to get to the finish line, the fast and furious Hare burns through the track only to run out of gas at the end.

Each can learn something from the other.

Each can learn something from the other.

Now, the outcome of race suggests that the ‘slow and steady’ approach of the Tortoise was more effective. That may have been true in the fable, but I think there is something to be learned from the Hare as well.

After all, what if the conditions on the race course had radically changed while Mr. Tortoise was out there taking his own sweet time? What if night fell? It starts to rain or a predator happens to stumble out of the woods looking for a snack?

It seems to me that just as there is risk associated with sometimes moving too quickly, there can be just as much risk with not moving quickly enough.

On the racetrack as well as in business, creating just the right combination of speed and caution can make all the difference in the world.

Start ups – Hold on. Hare we go!

The speed at which start ups approach innovation can be blinding. Aiming to constantly disrupt existing markets, at their core, entrepreneurs are innovators trying to solve a problem in a new way – to build something better, faster or more efficiently.

The key to their success often depends on how quickly their product or service catches on with consumers. Start ups devote seemingly unlimited time and energy to getting their project off the ground. Yet, many stumble after that initial wave of success begins to recede.

Worse, many entrepreneurs simply burnout and run out of energy, money (or both) before they even see the finish line.

Big Business – Moving at Turtle Time.

On the other hand, large corporations can be risk-averse and tend to be much slower to innovate and adapt to changing conditions. Established companies focus on maintaining their operations over the long term by not deviating from the products, services and processes that brought them success in the first place.

This slow and steady approach may work for a while, but it won’t last forever. Eventually, all markets shift as its customers’ needs change and new competitors enter.

Yes, slow and steady may still win the race…but only if the finish line hasn’t already moved offshore (or online).

New thinking comes from exploring new places.

Many business professionals become stagnant because they have grown too comfortable travelling in their own orbit for too long. What can truly be learned by meeting with the same group of colleagues and attending the same events year after year?

Today’s new business environment requires new solutions. And more often than not, these solutions are being developed somewhere other than your specific industry.

Inspiration is where you find it.

There’s no getting around it. Large or small, operating a business is very hard work.

Small business owners (SBOs) and entrepreneurs are always trying to keep their existing customers happy, encourage loyalty, while also trying to attract new customers as well.

They all want to learn how to do more with less, work smarter, operate more efficiently and ultimately become more profitable.

Not surprisingly, these are the same type of things that most corporate managers want to accomplish in their departments and divisions too.

In the business world, the people who are most likely to succeed are those who not only adapt to changing market conditions, but are also able to identify and apply new concepts and best practices from other industries as well.

Don’t judge. Just pay attention.

The challenge then is to be ready and willing to get outside your comfort zone.

Tired of the same old Tortoise Talk? Go find where all the cool Hares hang out. Need a break from constantly hopping from one project to the next? Learn to focus from a veteran Tantric Tortoise. Adapt to a child’s mind and see things from a completely neutral position. As Apple once famously said “Think Different“.

Don't be afraid to take a different approach.

Don’t be afraid to take a different approach.

You may be surprised to learn that the challenges facing you and your business are the same ones that companies of all shapes and sizes are struggling with too…and walk away with a brand new approach to solving them.

Where have you found inspiration for change in your business? Email me or share your thoughts with others below.

Thoughts on Flyte SmallBiz post : Finding Work/Life Balance When You Can’t Leave Work Behind |

As Thoreau said many decades ago,  “Men have become the tools of their tools.”


English: Portrait by Benjamin D. Maxham (dague...

English: Portrait by Benjamin D. Maxham (daguerreotype), black and white of Henry David Thoreau in June 1856. The writer-collar post a beard and is dressed in a black frock coat, a white shirt and a black bow tie. (Photo credit: Wikipedia)



This is now more true than ever as our electronic “tools” now take on the personalities of friends and family on the other end of the WiFi connection. Sometimes though, the ones closest at hand are those that need (and deserve) connecting with the most.

Reach out and touch someone – they’re right there next to you!

Here are a few tips for finding balance…or letting balance find you.

Finding Work/Life Balance When You Can’t Leave Work Behind | web marketing for small business: flyte blog.

Flyte New Media - Portland Maine

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