Sustainably Yours, Tim King. Marketing Writer | Communications Specialist

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Getting Dirty is Good for the Soul

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Got moss?

Does Your Lawn Have a Moss Problem …. or does your moss have a lawn problem? | Either way, get some tips from a blig post I recently put together for Lucas Tree Experts https://www.lucastree.com/does-your-lawn-have-a-moss-problem/

Throwaway Branding Lessons From Starbucks

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Say what you want about them, but Starbucks really knows how to be Starbucks. On my last visit I remembered to ask if they had any used coffee grounds that I could use at home in my compost pile. One of the baristas gleefully said “absolutely” and scurried off into the back room.

Moments later she reemerged with nifty, heavy duty bag stuffed to the brim with spent grounds. Then, folding the top over (paper lunch bag style) she tossed a handy dandy oversized sticker / label on the front to hold the closed.

Now, could they have sent me home with a generic white plastic trash bag? Of course. Would i have been just as happy to dump it’s contents onto my compost? Probably.

Will I compare the Starbucks bag with whatever container some other coffee shop sends me home with the next time I ask THEM for their old.grounds. Absolutely, and forever more.

The Lesson: There are NO small opportunities to reinforce your brand in the minds of your customers and prospects….only small-minded marketers who refuse to believe that it’s the little things – done right – that can have the biggest effect on a companies brand.

What opportunities do you take to remind your customers of why they do business with you ?

TK

Check who learned how to create memes…

Scott Adams Kindness quote Sustainably Yours

Portland Startup Community gets some good ink from Inc.

Nothing breeds success like success. I can’t think of another place with such a high percentage of smart, creative, healthy, balanced people…let alone the pioneering spirit to do something, simply because it should be done. Being self-reliant isn’t a solitary act and can have collective benefits for the whole community.

How This Tiny East Coast City of 70,000 People Is Churning Out Fast-Growing Startups | Inc.com http://www.inc.com/anna-hensel/why-entrepreneurial-activity-in-portland-maine-is-on-the-rise.html (Share from CM Browser)

Sustainably Yours,
~ Tim

MPBN – Low Heating Oil Prices Could Create Incentives for Energy Efficiency Projects | Maine Public Broadcasting

http://news.mpbn.net/post/officials-low-heating-oil-prices-could-create-incentives-energy-efficiency-projects

Good point. Great time to “reinvest” your savings this year and improve the air quality and energy efficiency of your home for years to come.

Sustainably Yours,
~ Tim

Understanding & Treating Ice Dams | Evergreen Home Performance | Maine

Understanding & Treating Ice Dams | Evergreen Home Performance | Maine.

In the immortal words of Brad Hamilton, “Learn it. Know it. Live it.” (or move South)

Instead of a curse, think of Ice Dams as a sign telling you that you have been silently, invisibly, constantly losing heat (and money) in your house for as long as you have lived there.

Just because the conditions may have changed this year and its the ‘first time’ you’ve had ice dams, it does NOT mean that you haven’t been losing money through your attic and roof in the past…you’ve just never been able to ‘see’ it before.

I’m no ‘ambulance chaser’ but if I owned an insulation company I’d be cruising neighborhoods taking pics and writing down addresses for a VERY personalized direct mail and phone call follow up later this spring.

Whoopie Pies Bake Up Big Business For This Maine Company | OPEN Forum

Whoopie Pies Bake Up Big Business For This Maine Company | OPEN Forum.

‘Today Show’ discovers acres of hidden sculptures in the Waldoboro woods

“Sometimes the junk tells me what shape it wants to be…”

Indeed. RIP Nate Nicholls

http://hashtagmaine.bangordailynews.com/2014/12/31/the-internets/nbcs-today-show-discovers-acres-of-hidden-sculptures-in-the-waldoboro-woods/

High-altitude wind power company Altaeros raises $7 million from SoftBank | BetaBoston

High-altitude wind power company Altaeros raises $7 million from SoftBank | BetaBoston.

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