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I was pleasantly surprised to find that this “How To” article wasn’t full of fluff…but rather had some real, concrete ideas and real-world examples (written in plain English) that made it both fun and informative to read (and share). So I guess this guy knows what he’s talking about AND who he wants to talk to.
He says that the actual content you create is important…but not nearly as important as the reason why. Read his latest post here: