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These guys at Horizon do great work. They are not only experts in the field, but are also continuously learning and building new techniques and tools into their repertoire – that’s French for ‘get er done‘ I believe.
Check out this great list of tactics and tips on what it takes to create the best online content for your audience. I really like the fact that they’ve made it clear that there is an art AND a science to doing this well.
Many writers make the mistake of over thinking the Art and under appreciating the Science. Likewise, many content managers put too much emphasis on the analytics (Science) and not enough on the content (Art) itself.
Are you looking for someone who works well on either side of the fence ?
Contact me and let’s talk about how to find the perfect balance between keeping your audience entertained and engaged…while also encouraging them to take action once and while too.