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” You need to be able to both satisfy and surprise your buyers.”
Ecko throws out a few pearls of wisdom here – in a very no bullsh/t way – but it’s nothing really new or revolutionary. That in itself is kind of refreshing and perhaps “revolutionary” for this day and age.
Basically, it’s about adapting your message and product delivery according to the current channels of communication...but what you say and what you do remains the same.
Do the things that make customers want to do business with you.
He reinforces my belief that you can learn just as much (if not more) by first studying the Masters of Communication, Sales and Marketing, such as:
Who did I miss ? Who inspires you to cut through the clutter and focus ONLY on delivering to customers “insanely great” products, service and value ? Let me know.
~ Mark Twain (yes, Mark Twain!)
Some great tips here. The bottom line is that we need to remember that we are the experts here…the client hired us to do something that they could not (or would not) do. Tactfully reminding them of this when necessary can help reaffirm the relationship and get you sane – and confident in your abilities
Ever since I picked up my first pencil (or crayon) I’ve always enjoyed the process of putting my thoughts down on paper. Along the way, I’ve found that other people like what I have to say. So far, I’ve been able to make a career of it….to be continued.