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I was pleasantly surprised to find that this “How To” article wasn’t full of fluff…but rather had some real, concrete ideas and real-world examples (written in plain English) that made it both fun and informative to read (and share). So I guess this guy knows what he’s talking about AND who he wants to talk to.
He says that the actual content you create is important…but not nearly as important as the reason why. Read his latest post here:
Check out this great list of tactics and tips on what it takes to create the best online content for your audience. I really like the fact that they’ve made it clear that there is an art AND a science to doing this well.
Many writers make the mistake of over thinking the Art and under appreciating the Science. Likewise, many content managers put too much emphasis on the analytics (Science) and not enough on the content (Art) itself.
Are you looking for someone who works well on either side of the fence ?
Contact me and let’s talk about how to find the perfect balance between keeping your audience entertained and engaged…while also encouraging them to take action once and while too.