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In a word, YES. Hugely, actually.
The first step in any SEO project should be to explain to the client that SEO will be the last step in the process.
Learn how – and why – you should (1) personify both Google and your own website and (2) consolidate different business segments, products or services online under a single umbrella. Then use SEO best practices to guide visitors to the specific landing page that best matches their needs at that moment.
“…look at Google as you would a consumer….this is really how Google sees itself anyway. Google tries as best it can to support sites where it feels user experience will be the most informative and consistent across the board.”
Looking to improve search engine optimization (SEO) and search engine ranking for your company? Here’s what happens when you lack strong brand architecture.