Sustainably Yours, Tim King. Marketing Writer | Communications Specialist

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How to Create Great Content That People Will Love (and Share) | via Inc.com

I was pleasantly surprised to find that this “How To” article wasn’t full of fluff…but rather had some real, concrete ideas and real-world examples (written in plain English) that made it both fun and informative to read (and share). So I guess this guy knows what he’s talking about AND who he wants to talk to.

~TK

Jeff Haden is a ghostwriter, speaker, LinkedIn Influencer, and contributing editor to Inc. 

He says that the actual content you create is important…but not nearly as important as the reason why. Read his latest post here:

Source: How to Create Great Content People Will Love (and Share) | Inc.com

You’ll never guess why ‘The Best SEO Strategy’ can still fail | repost from Vital Design

Another informative post by the SEO content and design folks at Vital Design in Portsmouth, NH.

From where I sit, here are a few of the key takeaways from the post:

  • SEO is a fluid, not static practice.
  • Effective SEO writing must be treated as both art and science.
  • Meta descriptions matter – to search bots and people too.

Lastly, content creators must always keep their customers in mind and create content that people will actually want to read. As I wrote about in a blog post earlier this year, many time-tested marketing fundamentals still apply when it comes to communicating online with customers and potential prospects.

If you’re not speaking the ‘right’ language that people (and search engines) are able and willing to engage with, you can have the best-est, most innovative product/solution ever invented…that no one will ever want to learn about.

Content creators would do well to develop what Ted Levitt calls The Marketing Imagination , otherwise they risk wasting too much time writing words that will never be read – let alone Liked, Shared or Tweeted   – increasingly, the currency and most important standard of measure for anyone born after 1984.

So it seems that just like love and oxygen, when you try to stuff too many SEO keywords into a page, you’ll get too high (to the point where the Google gods will penalize you because you appear desperate for visitors), still, install too few and your web presence will surely wither and die on the vine.

As with all things, finding balance is the only winning approach.

~ TK

Source: Why the Best SEO Strategy Can Fail | Vital Design – Chuck McMahon, Director of Communications at Vital Design.

View more blog posts written by Chuck here.

Should Creating a Strong Brand Architecture Trump SEO Best Practices? 

In a word, YES. Hugely, actually.

The first step in any SEO project should be to explain to the client that SEO will be the last step in the process.

Learn how – and why – you should (1) personify both Google and your own website and (2) consolidate different business segments, products or services online under a single umbrella. Then use SEO best practices to guide visitors to the specific landing page that best matches their needs at that moment.

~ TK

Check out Vital Design’s How Brand Architecture Can Lead to Better SEO and Search Engine Results

“…look at Google as you would a consumer….this is really how Google sees itself anyway. Google tries as best it can to support sites where it feels user experience will be the most informative and consistent across the board.”

Looking to improve search engine optimization (SEO) and search engine ranking for your company? Here’s what happens when you lack strong brand architecture.

Source: How Brand Architecture Can Make Better SEO & Search Engine Results | Vital Design

Nature’s Concierge | Green & Healthy Maine – A Visitor’s Guide || Summer & Fall 2016

A history of and information about registered Maine Guides and how they can help you to explore the state.

Tim King Maine-Based Freelance Writer

Maine Guides: Nature’s Concierge, Summer 2016. Tim King

By Tim King

THE 21ST CENTURY MAINE GUIDE – CAPABLE, VERSATILE AND PERSONABLE

When most people think about the type of services that a Guide might provide, the first thing that comes to mind is their ability to lead hunters and fisherman to “secret” spots where the fish are always biting and the game is always abundant.

While many Maine Guides provide these types of services, many Guides are also well qualified and quite content to lead outdoor expeditions where the only shooting is done with a camera and the only rods are found in a bag of pretzels.

Read the entire article and more here: Nature’s Concierge | Green & Healthy Maine | A Visitor’s Guide Summer 2016 via The SunriseGuide

A Closed-Loop Carwash? Yup. Check out Who’s Making Recycled Water That’s Clean Enough for a Spot Free Rinse.

Here’s another press release I wrote for one company that’s making it easier for many of us to go to a commercial car wash and leave with both a clean car and clean conscious…knowing that it used “less” water than it would have taken if we were to wash our vehicle at home. Good stuff, and car washes aren’t the only businesses that could benefit from these types of water reclamation systems. Schools, hospitals, manufacturing plants…

~TK

 

Aqua Bio Technologies introduces new Bio Softreat Enhancement for Bio Pro Complete Water Restoration Systems

International Carwash Association

Source: Aqua Bio Technologies introduces new Bio Softreat Enhancement for Bio Pro Complete Water Restoration Systems

A Closed-Loop Water Resource: Now Open for Business

“Together, the Aqua Bio Technologies solution creates the first truly closed-loop biologic water restoration system for vehicle wash businesses. The additional capabilities of the Bio Softreat system allows car wash operators to create a continuously regenerating source of clean, spot-free-rinse quality water – without the expense of adding new water into the system or disposing of wastewater through the municipal sewer system.”

 

Nature’s Concierge. Seeing Maine in a whole new way…through the eyes of a Guide.

For this article, I interviewed several Registered Maine Guides who described some of the many benefits of exploring the outdoors with the “eyes of someone who knows what both of you are looking at.”

Brought to you by The SunriseGuide, the Green & Healthy Maine Visitor’s Guide is unlike any other tourist guide on the shelves

This was a lot of fun to write and I hope it shines new light on the idea that Registered Guides are more than just a great resource for hunting and fishing trips.

Check out the story below and you’ll “see” what I mean.

TK

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“Eh, What’s up, Doc?”

Green & Healthy Maine. Visitor’s Guide.

Nature’s Concierge: Finding your way with a registered Maine Guide

Green & Healthy Maine is available for purchase at newsstands throughout Maine and New England. In addition, it can be found at major tourist hubs (including the state-run visitor’s centers in Kittery, Yarmouth, Fryeburg and Hampden, airport, train & bus stations, and the Ocean Gateway ferry terminal); cottage rental agencies; at select restaurants, hotels, and retail stores; and at Chamber visitor centers throughout Maine.

 

Got moss?

Does Your Lawn Have a Moss Problem …. or does your moss have a lawn problem? | Either way, get some tips from a blig post I recently put together for Lucas Tree Experts https://www.lucastree.com/does-your-lawn-have-a-moss-problem/

Buildings Built to Perform

Check out the most recent issue of Green & Healthy Maine Magazine online here. Yours truly contributed a few articles that you might find interesting. http://html5.pagesuite-professional.co.uk/default.aspx?pubname=Green%20and%20Healthy%20Maine&edid=193f6f3d-8dd3-4690-b2fb-0a49c9a0ec5e

Outside: Trying to walk away from Everest

Chek out this very well done article that brings up a few interesting elements about the pros and cons of commercial exploration. For this mountaineering veteran, walking away from Everest might prove to be more challenging than climbing it…at least in his head. Give this a read and some thought.
~TK

Dave Morton Is Quitting Everest. Maybe. (It’s Complicated.) | Outside Online http://www.outsideonline.com/2064481/david-morton-and-ghosts-everest?utm_source=facebook&utm_medium=social&utm_campaign=facebookpost (Share from CM Browser)

Check who learned how to create memes…

Scott Adams Kindness quote Sustainably Yours

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