Sustainably Yours, Tim King. Marketing Writer | Communications Specialist

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Getting Dirty is Good for the Soul

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Check out the Monhegan – A BrightBuilt Home @ Village Run in Yarmouth, Maine.

Here’s a great example of how out-of-the-box designers and home builders are creating a plethora of more traditional looking, beautiful, healthy and low-energy homes for U.S. home buyers. As this trend continues to gain momentum, high-performing homes will be able to hide in plain sight in neighborhoods everywhere.

Quietly understated in the same way a Mercedes or BWM may seem to some, the real future of high performance home building lies in making these homes actually look less than what they truly are – self sufficient marvels of engineering, design and craftsmanship.

~TK

Village Run is located along Sligo Road and is within walking distance to downtown Yarmouth, Maine. It features 26 lots, 3 ponds, and direct access to local hiking trails. The neighborhood aims to create a sense of community, incorporating shared community spaces and a large, walkable esplanade throughout.

EVERY VILLAGE RUN HOME IS:

  • Energy efficient
  • Healthy
  • Conscientiously designed

THE MONHEGAN FEATURES: Open main floor plan Cottage style look and feel First floor master suite Download PDF Brochure

Source: Village Run Monhegan – Bright Built Home

Throwaway Branding Lessons From Starbucks

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Say what you want about them, but Starbucks really knows how to be Starbucks. On my last visit I remembered to ask if they had any used coffee grounds that I could use at home in my compost pile. One of the baristas gleefully said “absolutely” and scurried off into the back room.

Moments later she reemerged with nifty, heavy duty bag stuffed to the brim with spent grounds. Then, folding the top over (paper lunch bag style) she tossed a handy dandy oversized sticker / label on the front to hold the closed.

Now, could they have sent me home with a generic white plastic trash bag? Of course. Would i have been just as happy to dump it’s contents onto my compost? Probably.

Will I compare the Starbucks bag with whatever container some other coffee shop sends me home with the next time I ask THEM for their old.grounds. Absolutely, and forever more.

The Lesson: There are NO small opportunities to reinforce your brand in the minds of your customers and prospects….only small-minded marketers who refuse to believe that it’s the little things – done right – that can have the biggest effect on a companies brand.

What opportunities do you take to remind your customers of why they do business with you ?

TK

Buildings Built to Perform

Check out the most recent issue of Green & Healthy Maine Magazine online here. Yours truly contributed a few articles that you might find interesting. http://html5.pagesuite-professional.co.uk/default.aspx?pubname=Green%20and%20Healthy%20Maine&edid=193f6f3d-8dd3-4690-b2fb-0a49c9a0ec5e

Check who learned how to create memes…

Scott Adams Kindness quote Sustainably Yours

The Global Solution to Extinction – The New York Times

Or, as Henry Thoreau postulated in the 1850’s , “in Wildness is the preservation of the World.” All we can do is try. All it requires is to leave well enough alone.

~ TK

 

It is not too late to halt the alarming loss of species and biodiversity threatening the planet.

Source: The Global Solution to Extinction – The New York Times

Ductless Gaining Inroads Across the US | 2015-04-27 | ACHRNEWS

There’s still an awareness issue surrounding this technology and it’s gonna take more time before the “masses” really catch on to how these things work and why they’re a wise investment to supplement / offset their homes existing heating systems. I just hope the manufacturers will continue to develop products at all price points and not just focus on adding new bells and whistles that keep prices high. Time will tell.

~ TK

 

Technological advances, a more energy-conscious society, and a wave of available energy utility rebates are invigorating ductless heating and cooling solutions in the U.S. According to Navigant Research, ductless systems will account for nearly 30 percent of all North American energy-efficient HVAC system revenue by 2020.

Source: Ductless Gaining Inroads Across the US | 2015-04-27 | ACHRNEWS

Peter Troast – Takeaways from ACI New Orleans 2015 -EnergyCircle PRO

Here’s a great recap of the business end of the home performance industry from one of the best in the business. The post offers some broad strokes on where the industry is headed – and how it will get there – and also some very good action items that can (and should) be factored into your marketing strategy today.

ACI New Orleans 2015: My Big Takeaways | Energy Circle PRO.

Green & Healthy Maine HOMES magazine – Spring/Summer 2015

Spotlight on energy efficiency:

How low can a Bungalow go?

Green and Healthy Homes Maine 2015

Green and Healthy Homes Maine 2015

Check out the feature story I wrote about a wonderful deep energy retrofit project that took place just last year in Portland, Maine.

The article is chock full of great information and local resources to help you take back control of your homes energy use.

How Low (Energy) can a old Bungalow go?

Spotlight on Energy Efficiency in Maine. Deep energy retrofit. Green & Healthy Maine HOMES magazine.

~ TK

Download the Green & Healthy Maine HOMES – Spring/Summer 2015 digital edition here.

Solar heat box – circa 1979

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Going through some old photos from my parents and found this “proof of concept” hot box my dad built in 1979.  This would eventually turn into a “six panel” system across the back of our house. By “panel” I mean salvaged “storm windows”. The system would pull cold air from the basement, through the hot box where convection would pull it through a wall cavity, through a drop ceiling and out a vent located over a doorway into the north facing end of the house. “Free heat !” Is what he used to call it when the little strip of toilet paper thumb tacked over the vent would start fluttering. Of course the heat basically flowed up and out of the (then) 80 year old house…insulation would follow at some point down the road too. What’s interesting though is just TODAY,  I opened the latest issue of Mother Earth News to an ad featuring a “Window Solar Heat Grabber Blueprint” for $10.00. Now what do you think about that?

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1 – It’s all been done before.
Or
2 – Good ideas stand the test of time.

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