Sustainably Yours, Tim King. Marketing Writer | Communications Specialist

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Canned Heat “Let’s Work Together Top of the Pops” via YouTube

Dig those groovy beats, man. A classic tune from back when feel-good-pop-music still had something to say that was worth listening too.

Getting Dirty is Good for the Soul

In 2017, Don’t Set Too Many Goals for Yourself

Instead, focus on two projects that really matter.

Source: In 2017, Don’t Set Too Many Goals for Yourself

Boom! [Drops microphone]

Teamwork makes the dream work. See how Larry Bird scored 60 points in a game in 1985…with a little help with his friends.

Source: Tim | LinkedIn

Why You Can’t Just Fire The Most Interesting Man In The World

Maybe I’m late to the game, but just saw my first Most Interesting Imposter ad on ESPN and I feel terrible.

That scruffy looking lad is clearly not even qualified to be The Most Interesting Man in The Room. When done well, campaigns and the people who made them great should walk off into the sunset together.

What’s next? A new FLO for Progressive? No. Of course not. 

“People” don’t appreciate feeling like they’ve been tricked or that what they have determined to be important (or true) is not shown the respect that they feel it deserves…ironically, by the people that created that something in the first place.

The Dos Equis folks would do well to go back and read the New Coke marketing case studies from the 80’s.

When you create something that finally sticks with people, you have to realize  that it no longer belongs to you – but to everyone. You may never really know how important something is until you try to take it away from someone.

Some old-timey manners would work well here I think … when you get to the party, you dance with who brung ya.

Like it or not, there will always only be one “Where’s the Beef?” lady, one “Can you hear me now? guy,  one “Flo” one “Mr. Whipple” in the hearts and minds of consumers. Shame on those in the business who seem to think otherwise. As the classic marketing idiom dictates, “The Message IS the Medium” and the Medium includes the specific person  (or thing) that is delivering that message.

I think Dos Equis could have done much more with the Interesting storyline if the goal was to transition away from the graying man who made the whole concept famous (Son of The Most Interesting Man in the World?) but you just can’t throw away a decade of personal, individual, experiences and expect people to blindly fall in love with a new & improved MAN just because you assumed we were getting tired of the old one.

Great run Dos Equis…I just wish you had spent a little more time on your succession planning. 

~ TK

Why Dos Equis Replaced ‘The Most Interesting Man in the World’ – RealClearLife http://www.realclearlife.com/2016/09/27/why-dos-equis-replaced-the-most-interesting-man-in-the-world/ (Share from CM Browser)

RIP Mr. Fendler – Here’s hoping your path to heaven is easier to follow.

Donn Fendler, Who Was Lost in Wilds of Maine as a Boy, Dies at 90 https://www.google.com/amp/mobile.nytimes.com/2016/10/12/us/donn-fendler-who-was-lost-in-wilds-of-maine-as-a-boy-dies-at-90.amp.html 

Millennials Gone Mild

This is interesting…and I think, actually pretty accurate.

It also may explain why I recently whitnessed a group of 20-somethings hovering around a coffee urn, chatting and sipping a cuppa Joe at the end of a wedding that featured an open bar ALL NIGHT LONG. Unlike the Boomers and fellow GenX’ers in attendance, when word of ‘last call’ was announced, these kids all flocked to the the dessert table to make sure they didn’t miss out on cake.

Perhaps having 1 million video/camera/phones able to record and immediately share your f-up is actually conditioning a generation to avoid other people, places and things that might otherwise encourage them to act out. In other words, they’d rather be connected and well-behaved then disconnected and wild. I only hope I’m in a safe location – and state of mind – when the pendulum swings back the other way in 20 years and we’re all living in The Purge.

~TK

 

As Millennials have come of age, young adult entertainment has softened—a trend with profound generational undercurrents.

Source: Millennials Gone Mild

When someone tells you, “The climate is always changing,” show them this cartoon | Grist

File away under: Things To Show Climate Denying Relatives on Thanksgiving.

Source: When someone tells you, “The climate is always changing,” show them this cartoon | Grist

Watch “Garrett King Soccer Highlights | Seacoast United Mariners vs Manchester United Academy” on YouTube

With Alans video editing skills we wereally finally able to post some highlights togerher from Garrett’s Seacoast United (white) match against the Manchester United Academy (red) boys team over in England a few short years ago.

Climate Change – The 1,000,000 foot view. A very unique perspective indeed. 

Space, Climate Change, and the Real Meaning of Theory – The New Yorker http://www.newyorker.com/tech/elements/space-climate-change-and-the-real-meaning-of-theory?mbid=rss (Share from CM Browser)

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