Of curse they do! There’s simply no askews for not paying attention to each and every interaction that prospects and customers have with your brand…from the moment just before they walk in the door, until they’ve purchased and used your product or service with 100% satisfaction.
Pay attention people. When in doubt, simplify the message to avoid misteaks.
Otherwise, you risk creating a shadow of doubt in the back of a customers mind – a doubt or uncertainty that a competitor will be more than happy to exploit – for their benefit.
Remember, even if you’re on the right track, you’re still gonna get run over if you’re only standing still.
Read Seth Godin’s post here: