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Home » Marketing Thoughts » Circa 2002 – AMF Gets Sales-force Automation Right | CIO

Circa 2002 – AMF Gets Sales-force Automation Right | CIO

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Hard to believe that I worked to put this story together more than 12 years ago now. Still, the lessons of building a technology “solution” with input from the actual users, is something that I’m sure a lot of application developers still forget to do. Technology aside (Dad, what’s a Palm PDA?) this is still a textbook example of designing software with a purpose – and pitching a story with all the pieces needed for the a reporter to put it together.

AMF Gets Sales-force Automation Right | CIO.

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