Not sure how pley was able to get a hold of the LEGO brand name OR why LEGO didn’t either (A) Squash them like a bug, or (B) Squash them and then offer the service themselves, but the fact that she is able to do this with “real” LEGOs and not some knock-off is what might give this concept the legs it needs to survive…and encourage others to follow their lead. I just don’t want to be the one answering the call from a parent with a wailing 7 year old in the background that can’t find the part number #135s541p to complete his X-Wing Fighter. Quality control issues must be huge. I can’t even keep all the pieces together for the few hours it takes to open the box and put the thing together.
Kids don’t usually like to share, but the founder of Pley is betting she can change that. When an overabundance of toys was “turning [her son] into a little monster,” Elina Furman launched the LEGO-rental company to give all those little plastic bricks new life.
Once you join Pley, you can choose a monthly subscription of $15, $25, or $39, depending on how fancy and expansive you like your LEGO world. In the same vein as Netflix, your kids (or you — no judgment) get to play with one set at a time, ship it back for free, and then eagerly await the next set in your queue. Both germaphobes and recycling junkies will admire Pley’s cleanliness routine, writes Fast Company:
Cautious parents need not fear the downside of many tiny, bacteria-laden fingers on the bricks. The company says that 15 million bricks have been washed and dried in Pley’s eco-cleaning…
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