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Home » Marketing that Works » With “Netflix for LEGOs,” the sharing economy just went preschool

With “Netflix for LEGOs,” the sharing economy just went preschool

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Not sure how pley was able to get a hold of the LEGO brand name OR why LEGO didn’t either (A) Squash them like a bug, or (B) Squash them and then offer the service themselves, but the fact that she is able to do this with “real” LEGOs and not some knock-off is what might give this concept the legs it needs to survive…and encourage others to follow their lead. I just don’t want to be the one answering the call from a parent with a wailing 7 year old in the background that can’t find the part number #135s541p to complete his X-Wing Fighter. Quality control issues must be huge. I can’t even keep all the pieces together for the few hours it takes to open the box and put the thing together.

Grist

pley-lego-rental

Kids don’t usually like to share, but the founder of Pley is betting she can change that. When an overabundance of toys was “turning [her son] into a little monster,” Elina Furman launched the LEGO-rental company to give all those little plastic bricks new life.

Once you join Pley, you can choose a monthly subscription of $15, $25, or $39, depending on how fancy and expansive you like your LEGO world. In the same vein as Netflix, your kids (or you — no judgment) get to play with one set at a time, ship it back for free, and then eagerly await the next set in your queue. Both germaphobes and recycling junkies will admire Pley’s cleanliness routine, writes Fast Company:

Cautious parents need not fear the downside of many tiny, bacteria-laden fingers on the bricks. The company says that 15 million bricks have been washed and dried in Pley’s eco-cleaning…

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