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Marc Ecko: Give Customers What They Don’t Know They Want | Inc.com

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” You need to be able to both satisfy and surprise your buyers.”

via Marc Ecko: Give Customers What They Don’t Know They Want | Inc.com.

Ecko throws out a few pearls of wisdom here – in a very no bullsh/t way – but it’s nothing really new or revolutionary. That in itself is kind of refreshing and perhaps “revolutionary” for this day and age.

Basically, it’s about adapting your message and product delivery according to the current channels of communication...but what you say and what you do remains the same.

Do the things that make customers want to do business with you. 

He reinforces my belief that you can learn just as much (if not more) by first studying the Masters of Communication, Sales and Marketing, such as:

Theodore Levitt

Jay Levinson

~ Zig Ziglar

~ Steve Jobs

Who did I miss ? Who inspires you to cut through the clutter and focus ONLY on delivering to customers “insanely great” products, service and value ? Let me know.

~ Seth Godin

~ Mark Twain (yes, Mark Twain!)

 

"Known to Everyone - Liked by All" ~ Is there any better goal for your brand?

“Known to Everyone – Liked by All” ~ Is there any better goal for your brand?

 

 

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