Check out Chris Brogan’s take on an idea that I’ve been driving home since the days of the .com Bubble. He talks about the importance of generating revenue with your (social media) marketing efforts.
You can’t pay your rent with “clicks” or send your kid to college because you have 379 Facebook friends and a network of 682 colleagues on LinkedIn.
At the end of the day, if you haven’t directed prospects to actually do something – download, purchase, vote, recommend – then you are simply running a message board, not a business.
How do you get prospects to take the next step ? Share your ideas below.