I’ve got my pencil sharpened and ready to go !
Compelling content keeps people (customers) coming back to your business and your brand.
However, businesses must avoid the common pitfall of trying to turn “social media” into “selling media” right off the bat.
You wouldn’t jump on a prospect to buy buy buy as soon as they walked into your store…so don’t be pushy with your prospects online either. That’s why it’s often better to work with an independent, nonpartisan content writer who can take a more sustainable approach to communicating with your customers instead of AT your customers.
Want more loyalty from your customers? Engage with them. Answer their questions. Trust them. When they are ready to buy, they’ll find their way back to you.
What brands are you seeing that are doing it right ? Tell me about it.