I heard this morning on the radio that once again, the Today Show’s ratings were down. Guess it wasn’t poor Ann Curry‘s fault after all. Now she’s “free” to do some real reporting again ! Here’s a thought, slow down – interview (only) interesting people – slow down – ditch The Professional’s bickering segment, we’ve got plenty of animosity in the world already – slow down – don’t chase fads and flash in the pan internet “celebrities” – slow down – spend time discussing and less time worried about moving into the next segment/break.
Seems to me like the people in charge of the Today Show seem to think that (A) their target audience is 11-13 year old girls or (B) everyone in the world has the same attention span as a 11-13 year old. This is simply not the case, on both counts. Truth is the kids are in school, and the parents and grand parents home watching the show, really would rather take a break from their hectic/non stop lives and settle into something that informs AND entertains them at the same time. The whole show seems “rushed” and its been getting worse over the last few years.
I understand that this is a “variety” show and not “Meet the Press” but blasting through segments is both exhausting and what’s even worse – unmemorable. When you try to say it all, you say nothing. I hate to say it, but I actually almost prefer the monologue/dialog format that Hoda and Kathy Lee and Kelly Ripa’s show starts off with. At least then the viewer understands and is able to connect with the person on TV. We not like or agree with their opinions, but at least we know where they stand. Can anyone really say what Natalie Morales or Savannah Guthrie feel about the things they are talking about.
Same goes for Al and the weather – do you think maybe viewers are growing tired of “here’s what’s happening in your neck of the woods” ? Once in a while, mostly when there’s a weather related disaster, I can appreciate the reporting that happens on location. Here’s what’s happened, here’s what it looks like, here are some people who were effected directly, here’s what’s happening now, here’s how you can help. Pretty standard stuff, but that’s what the situation calls for – journalism !!!
If the show continues its frenetic pace, complete with awful segues and inappropriate transitions, I can see viewers continuing to flee. But that’s just my opinion. What do you think ?